The scheme will introduce 122 new street name signs, 11 fingerposts, and two illuminated gateway structures at the A414/Maylands Avenue roundabout. These will be complemented by a coordinated banner campaign along Maylands Avenue, reinforcing Maylands’ position as Hemel Hempstead’s premier business location.

Developed as part of the Council’s approved Maylands Masterplan, the project responds directly to issues raised by local businesses and stakeholders around inconsistent signage, confusing routes, and a lack of clear identity. The scheme has been collaboratively designed with council officers, businesses and wayfinding specialists Whybrow Studio, and is now being manufactured and installed by DMA Signs.

The improvements will enhance legibility and connectivity across the business park, support active and sustainable travel, and make it easier for employees, visitors, and delivery partners to find key destinations and move confidently around the area.

Pre delivery works are now underway, with full installation scheduled for completion by autumn 2026.

The project is part funded by the UK Government through the UK Shared Prosperity Fund, alongside a grant from Herts IQ, the county’s enterprise zone.

Neil Rutledge, Chair of Herts IQ, said: “Maylands is a vital employment area for Hertfordshire and effective wayfinding is essential for a site of this scale. This project will improve how people move through and understand the area, creating a clearer sense of place and supporting day to day business activity. Herts IQ is pleased to back an initiative that addresses long standing practical challenges raised by local businesses.”

Portfolio Holder for Place, Cllr Adrian England, said: “This investment is a clear signal of our commitment to supporting businesses and strengthening Maylands as a thriving employment hub. The new infrastructure will make the area easier to navigate, improve the public realm, and help reinforce Maylands’ identity as a modern, well connected place to work and visit.”

The Maylands Wayfinding Project aligns with the newly adopted Local Cycling and Walking Infrastructure Plan (LCWIP), developed jointly by Dacorum Borough Council and Hertfordshire County Council. The LCWIP sets out a long term vision for safer, better connected walking, wheeling and cycling routes across the borough, helping to improve everyday journeys, support healthier lifestyles, reduce congestion and carbon emissions, and strengthen bids for future investment. Together, these initiatives demonstrate a shared commitment to creating more accessible, connected and sustainable places to work and visit.

Read more about the LCWIP.